Capitalism (Taylor's Version) (25-minute Podcast Version)
Planet Money hands the episode over to Vox's Today Explained to examine how Taylor Swift and other pop stars use album variants and sales strategies to game music charts and monetize superfans. Music reporter Elias Light explains the mechanics and incentives behind physical and digital variants, while critic Ann Powers unpacks the backlash to Swift's latest album, fans' discomfort with her extreme wealth, and how she uses her music to control her public narrative. The episode situates Swift within broader industry practices and compares her autobiographical approach to Beyoncé's more representative storytelling.
Advice Line with Bill Creelman of Spindrift
Host Guy Raz and Spindrift founder Bill Creelman co-host an advice line, taking calls from three founders about their growth challenges. They discuss ingredient integrity and defensibility with a fast-growing pickle beer brand, hiring and marketing strategy for a flannel-aloha apparel startup, and focus and simplification for a kombucha company juggling multiple revenue streams. Bill also reflects on his own journey, emphasizing the importance of narrowing focus and solving the biggest problems rather than trying to do everything.
Pop Tarts: No Fruit Necessary
The hosts explore the history and cultural impact of Pop-Tarts, tracing their origins from the Kellogg brothers' Battle Creek Sanitarium through the cereal wars between Kellogg's and Post to the invention of the toaster pastry. They detail how Pop-Tarts were rapidly developed in response to a competitor's idea, how the product evolved in flavor, form, and marketing, and how it became an iconic but nutritionally dubious, ultra-processed food. The episode also covers fire hazards, lawsuits, international ingredient differences, and the nostalgic pull Pop-Tarts still have for adults.
Advice Line with Tariq Farid of Edible Arrangements
This advice-line episode features Edible Arrangements founder Tariq Farid joining host Guy Raz to answer real-time questions from three entrepreneurs. Tariq first shares an update on Edible Arrangements, including generational leadership transition, brand reinvention, and navigating the emerging "edibles" space. Callers then seek advice on educating consumers about Filipino banana ketchup, naming a highly sustainable polar expedition company, and scaling a service-focused screen printing business from $3M to $5M in revenue without losing its culture.
Advice Line with Niraj Shah of Wayfair
In this Advice Line episode of How I Built This Lab, host Guy Raz and Wayfair co-founder and CEO Neeraj Shah take calls from three founders seeking help with branding, financing, and career-risk decisions. They discuss how to clearly communicate a novel cooking ingredient (CookStix), when and how to seek funding for a mineral sunscreen brand (Daily Shade), and how a founder of a solo-women-travel housing app (HerHouse) should think about leaving a well-paid job. Neeraj also reflects on his long co-founder relationship, Wayfair's scale and focus strategy, and the non-linear nature of entrepreneurial journeys.
Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
Host Guy Raz interviews Jeff Braverman about how he transformed his family's small Newark Nut Company, founded in 1929, into the large e‑commerce brand Nuts.com. Jeff describes growing up in the store, his early experiments putting the business online, and eventually leaving a lucrative finance job to overhaul operations and focus on direct-to-consumer internet sales. He explains key inflection points, including aggressive use of Google Ads, quirky marketing stunts, a major rebrand to Nuts.com, navigating COVID-era challenges, and eventually transitioning from CEO to chairman while keeping the business family-owned.
TikTok's Trojan Horse Strategy
Planet Money teams up with sound design podcast 20,000 Hertz to explain how TikTok created and deployed one of the most effective sonic logos of the last decade. Sound designers Afrik Lennon and Roscoe Williamson describe TikTok's brief, the months-long creative process, and how they arrived at the distinctive boom-bling sound built around an 808 kick, an E major 7 chord, and even an accidental dog bark. The episode also details TikTok's covert "sonic sticker" rollout and how automatically attaching the logo to downloaded videos turned it into a Trojan horse that spreads across rival platforms.
Advice Line with Stacy Madison of Stacy's Pita Chips
In this Advice Line episode of How I Built This Lab, host Guy Raz and guest co-host Stacey Madison, founder of Stacey's Pita Chips, answer questions from three entrepreneurs about scaling personality-driven brands, positioning a little-known spirit, and reviving a heritage snack company. Stacey also briefly reflects on her own journey, including her pivot from a food cart to pita chips, burnout from a pandemic-hit energy bar business, and the importance of listening to customers. Callers include the founder of a fast-growing pizza steel and content brand, the co-founder of a Peruvian pisco label, and the fourth-generation leader of Stucky's pecan snacks seeking to modernize while honoring legacy.
Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
Twin brothers Mike and Alex Faherty describe how a high-school dream of blending surf culture with Manhattan-quality fashion became Faherty, a surf-inspired clothing brand with around 80 U.S. stores and roughly a quarter of a billion dollars in sales. They walk through their deliberate 12-year preparation period, early careers in fashion and finance, the decision to pursue a multi-channel model combining wholesale, e-commerce, and retail, and scrappy tactics like a mobile beach house store and a print catalog. The conversation covers cashflow struggles, a pivotal hero product, the impact of COVID on their business, rapid store expansion, family dynamics, and their desire to keep Faherty a long-term family-run brand.
5 App Ideas for ChatGPT's New App Store ft. Greg Isenberg
The host and Greg Isenberg discuss OpenAI's new ChatGPT app store and the significant opportunity it creates for entrepreneurs to build apps that live inside ChatGPT. They explain how in-chat app discovery works, show examples like design and real estate tools, and brainstorm specific app concepts including an AI tax assistant, a healthcare concierge, a meme generator, an "AI Grandma" advisor, and a credit score repair utility.
Advice Line with Michael Dubin of Dollar Shave Club
Host Guy Raz speaks with Dollar Shave Club founder Michael Dubin, who shares what he has been working on since selling his company, including writing a screenplay, advisory and board work, exploring new company ideas, and starting a wildfire-focused nonprofit. Together they field calls from three entrepreneurs: a founder launching Syrian cheese into U.S. grocery stores, a mobile mini-golf business owner scaling service quality through employees, and a former wildland firefighter making custom fire uniforms who is struggling with production capacity and growth. Dubin and Raz offer practical advice on marketing in a noisy digital world, brand storytelling, customer experience, hiring and incentives, and when and how to think about fundraising and manufacturing partnerships.
Brainstorming $100M Ideas with the $1B+ King of Brands
The hosts interview consumer brand entrepreneur Eric Ryan about how he repeatedly reinvents everyday product categories like soap, vitamins, and bandages into large, culturally resonant brands. Ryan explains his simple but disciplined model for spotting category white space, stealing inspiration from distant industries and geographies, and balancing familiarity with novelty, then applies that thinking in a live brainstorming session for new $100M+ brand ideas. He also discusses the challenges of execution, leadership, and funding, including a recent failed retail jewelry venture and his current shift toward incubating brands and investing via a new consumer fund.
Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
Host Guy Raz interviews entrepreneur Vijan Patel about founding Pressbox, a dry cleaning and laundry startup built around 24/7 locker access in residential buildings. Patel explains how he and co-founder Drew McKenna bootstrapped the company, focused relentlessly on unit economics and quality, and expanded across multiple U.S. cities before being acquired by Procter & Gamble and folded into Tide Cleaners. He also describes the burnout of running a 24/7 service business, the competitive battles with venture-backed rivals and P&G itself, and his current focus on investing in "boring" but essential, asset-heavy businesses through his fund, the 81 Collection.
He turned a broke team into a billion dollars
The hosts profile Jesse Cole and the Savannah Bananas, tracing how he transformed a struggling summer-league baseball operation into a massively in-demand entertainment phenomenon. They describe his decade of experiments with the Gastonia Grizzlies, the all‑in risk he and his wife took to launch the Savannah Bananas, and the fan‑first innovations that led to Banana Ball and a huge touring live show business. Along the way they draw parallels to MrBeast, Steve Jobs, Will Guidara, Dan Porter, Monster Jam, and Feld Entertainment to explore strategy, hospitality, showmanship, and building AI‑proof live experiences.
Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Allison and Stephen Ellsworth describe how a homemade apple cider vinegar drink that helped Allison's health issues evolved into Mother Beverage and ultimately the prebiotic soda brand Poppy. They walk through bootstrapping production in their house, early traction at farmers markets and Whole Foods, a pivotal Shark Tank deal with investor Rohan Oza, a complete rebrand and shift to cans, and rapid growth fueled by Amazon, Shark Tank exposure, and TikTok. The episode concludes with their creation of a new "modern soda" category, Poppy's sale to Pepsi for nearly $2 billion, and reflections on building a generational brand as a married co‑founder team.