How I Built This with Guy Raz

Advice Line with Bill Creelman of Spindrift

Host Guy Raz and Spindrift founder Bill Creelman co-host an advice line, taking calls from three founders about their growth challenges. They discuss ingredient integrity and defensibility with a fast-growing pickle beer brand, hiring and marketing strategy for a flannel-aloha apparel startup, and focus and simplification for a kombucha company juggling multiple revenue streams. Bill also reflects on his own journey, emphasizing the importance of narrowing focus and solving the biggest problems rather than trying to do everything.

Nov 27, 2025

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

Travis Rosbach explains how dissatisfaction with existing reusable bottles led him to create Hydro Flask, a double-wall vacuum-insulated stainless steel water bottle. He describes his path through earlier businesses in fencing and sign-making, the technical and logistical challenges of developing manufacturing in China, and the scrappy early days selling bottles at markets and into retailers. The episode follows the company's rapid growth, financing crises, the arrival of an outside investor, and Travis's eventual decision to leave Hydro Flask.

Nov 24, 2025

Advice Line with Anthony Casalena of Squarespace

In this Advice Line episode of How I Built This Lab, host Guy Raz and Squarespace founder and CEO Anthony Casalena answer questions from three early-stage founders. They first discuss how Squarespace has evolved, including its role in a changing AI-driven web and its AI-enabled features. Then they advise a custom mattress entrepreneur, a clean first-aid brand founder, and the creator of an eating-disorder recovery app on branding, distribution, go-to-market strategies, and leveraging early users, before Anthony shares a key retrospective lesson on following his gut faster.

Nov 20, 2025

Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

Ben Francis tells the story of how he went from a student delivering pizzas and building websites to founding Gymshark, a global gymwear brand. He explains how Gymshark began as a dropship supplement site before pivoting into apparel, leveraged early YouTube fitness influencers, and grew rapidly while remaining bootstrapped. Ben also describes bringing in experienced operators, learning each function of the business, navigating a co-founder split, and eventually returning as CEO to lead Gymshark as a multi-hundred-million pound company with global reach.

Nov 17, 2025

Advice Line with Chet Pipkin of Belkin International

This Advice Line episode of How I Built This Lab features Belkin founder Chet Pipkin helping three early-stage entrepreneurs work through practical business challenges. They discuss adoption and positioning for dissolvable shampoo tablets, inventory and cash-flow planning for a fast-selling sports accessory, and how a massage tool company can expand into B2B and corporate wellness markets. Throughout, Chet shares lessons from building Belkin around solving real problems, managing capital constraints, and relying on grassroots demand instead of top-down sales pushes.

Nov 13, 2025

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Guy Raz interviews Tom Hale, founder and CEO of Backroads, about how he turned a spontaneous idea into one of the largest active travel companies in the world. Hale describes leaving an unfulfilling environmental planning job, bootstrapping bike trips through U.S. national parks and later internationally, and building a logistics- and people-intensive business without outside capital. He also explains how Backroads survived major shocks like 9/11, the Great Recession, and COVID-19 while expanding beyond bike tours into hiking and multi-adventure travel.

Nov 10, 2025

Advice Line with Tariq Farid of Edible Arrangements

This advice-line episode features Edible Arrangements founder Tariq Farid joining host Guy Raz to answer real-time questions from three entrepreneurs. Tariq first shares an update on Edible Arrangements, including generational leadership transition, brand reinvention, and navigating the emerging "edibles" space. Callers then seek advice on educating consumers about Filipino banana ketchup, naming a highly sustainable polar expedition company, and scaling a service-focused screen printing business from $3M to $5M in revenue without losing its culture.

Nov 6, 2025

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

Software engineer Natalie Gordon describes how her overwhelming experience creating a traditional big-box baby registry while pregnant led her to build BabyList, a universal registry that lets parents combine products from any retailer with practical services like dog walking or diaper subscriptions. She explains how she bootstrapped the company while caring for a newborn, then gradually scaled it through affiliate revenue, an accelerator, seed funding, and later a major shift into holding inventory and operating as an e-commerce retailer. Throughout, she reflects on hiring and management challenges, learning to become a CEO, and keeping BabyList focused on serving expecting and new parents rather than expanding into adjacent categories like weddings.

Nov 3, 2025

Advice Line with Niraj Shah of Wayfair

In this Advice Line episode of How I Built This Lab, host Guy Raz and Wayfair co-founder and CEO Neeraj Shah take calls from three founders seeking help with branding, financing, and career-risk decisions. They discuss how to clearly communicate a novel cooking ingredient (CookStix), when and how to seek funding for a mineral sunscreen brand (Daily Shade), and how a founder of a solo-women-travel housing app (HerHouse) should think about leaving a well-paid job. Neeraj also reflects on his long co-founder relationship, Wayfair's scale and focus strategy, and the non-linear nature of entrepreneurial journeys.

Oct 30, 2025

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

Host Guy Raz interviews Jeff Braverman about how he transformed his family's small Newark Nut Company, founded in 1929, into the large e‑commerce brand Nuts.com. Jeff describes growing up in the store, his early experiments putting the business online, and eventually leaving a lucrative finance job to overhaul operations and focus on direct-to-consumer internet sales. He explains key inflection points, including aggressive use of Google Ads, quirky marketing stunts, a major rebrand to Nuts.com, navigating COVID-era challenges, and eventually transitioning from CEO to chairman while keeping the business family-owned.

Oct 27, 2025

Advice Line with John Zimmer of Lyft

Host Guy Raz speaks with Lyft co-founder John Zimmer about his transition out of day-to-day leadership, the emotional and mental health challenges of stepping away, and his interest in building new, mission-driven consumer businesses. Together they take calls from three founders: a UK inventor of a soap-mixing showerhead seeking to scale to the U.S., a rucking gear entrepreneur struggling with inventory financing and tariffs, and a craft chocolate maker wrestling with work-life balance and long-term employee ownership. The episode focuses on practical advice around focus, financing, go-to-market tests, and personal sustainability for founders.

Oct 23, 2025

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Guy Raz interviews Chip and Joanna Gaines about how they built Magnolia from a small Waco, Texas home goods shop and house-flipping operation into a large lifestyle brand. They trace their journeys from childhood and early scrappy businesses through near-bankruptcy during the housing crisis, the rise of Fixer Upper, and the creation of Magnolia Market at the Silos and their media ventures. They also describe hard decisions like closing Joanna's first shop and ending Fixer Upper, how their faith and partnership guided them, and how they're thinking about the next decade of their lives and business.

Oct 20, 2025

Advice Line with Stacy Madison of Stacy's Pita Chips

In this Advice Line episode of How I Built This Lab, host Guy Raz and guest co-host Stacey Madison, founder of Stacey's Pita Chips, answer questions from three entrepreneurs about scaling personality-driven brands, positioning a little-known spirit, and reviving a heritage snack company. Stacey also briefly reflects on her own journey, including her pivot from a food cart to pita chips, burnout from a pandemic-hit energy bar business, and the importance of listening to customers. Callers include the founder of a fast-growing pizza steel and content brand, the co-founder of a Peruvian pisco label, and the fourth-generation leader of Stucky's pecan snacks seeking to modernize while honoring legacy.

Oct 16, 2025

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Twin brothers Mike and Alex Faherty describe how a high-school dream of blending surf culture with Manhattan-quality fashion became Faherty, a surf-inspired clothing brand with around 80 U.S. stores and roughly a quarter of a billion dollars in sales. They walk through their deliberate 12-year preparation period, early careers in fashion and finance, the decision to pursue a multi-channel model combining wholesale, e-commerce, and retail, and scrappy tactics like a mobile beach house store and a print catalog. The conversation covers cashflow struggles, a pivotal hero product, the impact of COVID on their business, rapid store expansion, family dynamics, and their desire to keep Faherty a long-term family-run brand.

Oct 13, 2025

Advice Line with Michael Dubin of Dollar Shave Club

Host Guy Raz speaks with Dollar Shave Club founder Michael Dubin, who shares what he has been working on since selling his company, including writing a screenplay, advisory and board work, exploring new company ideas, and starting a wildfire-focused nonprofit. Together they field calls from three entrepreneurs: a founder launching Syrian cheese into U.S. grocery stores, a mobile mini-golf business owner scaling service quality through employees, and a former wildland firefighter making custom fire uniforms who is struggling with production capacity and growth. Dubin and Raz offer practical advice on marketing in a noisy digital world, brand storytelling, customer experience, hiring and incentives, and when and how to think about fundraising and manufacturing partnerships.

Oct 9, 2025

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

Host Guy Raz interviews entrepreneur Vijan Patel about founding Pressbox, a dry cleaning and laundry startup built around 24/7 locker access in residential buildings. Patel explains how he and co-founder Drew McKenna bootstrapped the company, focused relentlessly on unit economics and quality, and expanded across multiple U.S. cities before being acquired by Procter & Gamble and folded into Tide Cleaners. He also describes the burnout of running a 24/7 service business, the competitive battles with venture-backed rivals and P&G itself, and his current focus on investing in "boring" but essential, asset-heavy businesses through his fund, the 81 Collection.

Oct 6, 2025

Advice Line with Tony Xu of Doordash

This Advice Line episode of How I Built This features DoorDash co-founder and CEO Tony Hsu joining Guy Raz to coach three early-stage founders through strategic decisions. They discuss when to expand a product line beyond the core offering, how to think about raising capital versus using debt while maintaining control of a growing CPG brand, and how a small, mission-driven meat company can differentiate and educate consumers in a crowded "grass-fed" market. Tony also reflects on DoorDash's evolution, his approach to managing stress, and what he wishes he'd known as a first-time founder.

Oct 2, 2025

Craigslist: Craig Newmark - The Forrest Gump of the Internet

Guy Raz interviews Craigslist founder Craig Newmark about how a simple email list for San Francisco tech and arts events in 1995 evolved into one of the world's most-used online classified sites. Newmark describes his socially awkward childhood, early work in computer science and the internet, the organic growth and minimalist philosophy behind Craigslist, his decision to hand over leadership to CEO Jim Buckmaster, and his later-life focus on philanthropy in journalism, veterans' support, and animal rescue. They also discuss the disputed impact of Craigslist on newspaper classified revenue and Newmark's belief that he was largely lucky and in the right place at the right time.

Sep 29, 2025

Advice Line with Randy Hetrick of TRX

Host Guy Raz speaks with TRX founder Randy Hetrick on an 'Advice Line' episode where they take calls from three founders seeking guidance on scaling their businesses. Randy first updates listeners on his journey selling TRX to private equity, starting a new outdoor fitness venture, and eventually buying TRX back in a turnaround. Together, Guy and Randy advise the founders of an emerging low-caffeine energy drink brand entering Target, an Australian meat pie franchise looking for strategic investment, and an adaptive apparel company debating how narrowly to focus its target markets.

Sep 25, 2025

Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation

Allison and Stephen Ellsworth describe how a homemade apple cider vinegar drink that helped Allison's health issues evolved into Mother Beverage and ultimately the prebiotic soda brand Poppy. They walk through bootstrapping production in their house, early traction at farmers markets and Whole Foods, a pivotal Shark Tank deal with investor Rohan Oza, a complete rebrand and shift to cans, and rapid growth fueled by Amazon, Shark Tank exposure, and TikTok. The episode concludes with their creation of a new "modern soda" category, Poppy's sale to Pepsi for nearly $2 billion, and reflections on building a generational brand as a married co‑founder team.

Sep 22, 2025