TikTok's Trojan Horse Strategy
Planet Money teams up with sound design podcast 20,000 Hertz to explain how TikTok created and deployed one of the most effective sonic logos of the last decade. Sound designers Afrik Lennon and Roscoe Williamson describe TikTok's brief, the months-long creative process, and how they arrived at the distinctive boom-bling sound built around an 808 kick, an E major 7 chord, and even an accidental dog bark. The episode also details TikTok's covert "sonic sticker" rollout and how automatically attaching the logo to downloaded videos turned it into a Trojan horse that spreads across rival platforms.
Oct 22, 2025
Business