Advice Line with Chet Pipkin of Belkin International
This Advice Line episode of How I Built This Lab features Belkin founder Chet Pipkin helping three early-stage entrepreneurs work through practical business challenges. They discuss adoption and positioning for dissolvable shampoo tablets, inventory and cash-flow planning for a fast-selling sports accessory, and how a massage tool company can expand into B2B and corporate wellness markets. Throughout, Chet shares lessons from building Belkin around solving real problems, managing capital constraints, and relying on grassroots demand instead of top-down sales pushes.
Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
Software engineer Natalie Gordon describes how her overwhelming experience creating a traditional big-box baby registry while pregnant led her to build BabyList, a universal registry that lets parents combine products from any retailer with practical services like dog walking or diaper subscriptions. She explains how she bootstrapped the company while caring for a newborn, then gradually scaled it through affiliate revenue, an accelerator, seed funding, and later a major shift into holding inventory and operating as an e-commerce retailer. Throughout, she reflects on hiring and management challenges, learning to become a CEO, and keeping BabyList focused on serving expecting and new parents rather than expanding into adjacent categories like weddings.
Advice Line with John Zimmer of Lyft
Host Guy Raz speaks with Lyft co-founder John Zimmer about his transition out of day-to-day leadership, the emotional and mental health challenges of stepping away, and his interest in building new, mission-driven consumer businesses. Together they take calls from three founders: a UK inventor of a soap-mixing showerhead seeking to scale to the U.S., a rucking gear entrepreneur struggling with inventory financing and tariffs, and a craft chocolate maker wrestling with work-life balance and long-term employee ownership. The episode focuses on practical advice around focus, financing, go-to-market tests, and personal sustainability for founders.