Host Sarah Marshall and historian Sarah Archer explore how Santa Claus and American Christmas traditions evolved from the 19th century through the Cold War, focusing on consumerism, design, and media. They trace Santa from a tiny artisan figure in Victorian illustrations to a postwar, space-age and domesticated icon wrapped in department stores, aluminum trees, and televised specials like Miracle on 34th Street, A Charlie Brown Christmas, and How the Grinch Stole Christmas. Throughout, they examine how Christmas has always been bound up with retail, nostalgia, gender roles, and changing ideas about patriotism and the future.