How fortnite made me a millionaire

Published November 19, 2025
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About This Episode

Sean walks through roughly a decade of business attempts-from a sushi restaurant and wristband dropshipping to a biotech venture and a series of social and messaging apps-before finally finding success with a high school Fortnite esports league that was acquired by Twitch. He then explains how his approach to project selection, learning, and risk changed, leading to a streak of more straightforward wins and a portfolio doing tens of millions in revenue. The conversation shifts into money, defining "enough," the idea of a second mountain focused on creative work and meaning rather than more wealth, and ends with a light segment about Halloween, parenting, and family traditions.

Topics Covered

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Quick Takeaways

  • Sean's first serious venture, a "Chipotle of sushi" restaurant, was brutally hard and barely profitable, teaching him that simply starting-even with the wrong idea-built confidence for later attempts.
  • A 48-hour constraint to launch and earn real revenue with a wristband dropshipping site showed him how tight time boxes force creativity and action instead of endless planning.
  • Working in biotech with an experienced founder taught Sean to stop trying to catch up on others' strengths and instead become the best in the room at a complementary skill.
  • Years spent chasing billion‑dollar social apps burned millions in investor capital and left Sean scarred enough to later favor straightforward, high‑probability businesses over moonshots.
  • His first major financial success came from building a high school Fortnite league and selling to Twitch, after which he shifted from a decade of near‑misses to a streak of simpler, more grounded wins.
  • Project selection, biasing toward action over planning, and surrounding himself with smart people whose behavior he could model were the biggest drivers of his later 5‑for‑5 hit streak.
  • Sean uses a "last dollar" framework to decide when more money has zero extra utility, so he can stop prioritizing wealth accumulation and instead choose projects for fun, challenge, and meaning.
  • He now sees himself as a B‑plus entrepreneur but an A‑plus creator and is intentionally reorienting his life toward books, movies, and content as his main work.
  • Both hosts describe the emotional pain of long stretches of failure and comparison, but note that progress often feels invisible for years and then suddenly obvious "all at once."
  • They end with personal stories about Halloween, parenting, and traditions, highlighting how family life and small rituals have become increasingly central and fulfilling.

Podcast Notes

Introduction and framing of Sean's business journey

Setting up the episode concept

Sean plans to walk through every business he tried before his first successful one at age 30[0:02]
• He says he made his first million when he turned 30 and wants to cover every prior attempt
Sam's role as playful critic[0:00]
• Sean invites Sam to roast him for how bad his early business ideas were

Sean's informal comparison to showing up unprepared

Sean jokes he feels like the Mean Girls Halloween scene where one person misunderstands the dress code[0:23]
• He contrasts Sam's prepared presentation with his own more casual approach

Business #1: Sabi Sushi - the "Chipotle of sushi" restaurant

Origin and concept of the sushi venture

Sean wanted to create the "Chipotle of sushi" despite little experience[0:56]
• He had tried sushi for the first time only a month prior but became convinced it was his big idea
Partnership and execution details[1:01]
• They partnered with a Food Network chef and launched Sabi Sushi
• Sean learned to make items like spicy tuna despite his inexperience
Dan's involvement in the early days[1:01]
• Sean notes that Dan, later featured as "Dan the Bag Man" who bought a paper bag company, worked alongside him in the sushi business

Harsh realities of running a restaurant

Sean summarizes why restaurants are a tough business[1:20]
• He cites low operating margins of around 10%
• The workload covers mornings, afternoons, nights, and weekends with no letup
• He jokes his hands constantly smelled like tuna and calls the business brutal
Extent of mistakes made[1:37]
• Sean says they did "every dumb thing" possible and took a "buffet tour" of mistakes

Financial outcome and grading of the sushi business

Profit, shutdown decision, and effective wage[1:46]
• He gives himself an A for effort but an F for the business overall
• They made about $20,000 of profit before voluntarily shutting it down because it was too brutal
• Sean calculates that over a year of full‑time effort he effectively earned $1.82 per hour

Startup costs and near-miss with a major lease

Projected build-out costs and personal guarantee risk[2:08]
• They expected it would cost about $500,000 to build out the restaurant
• This included signing a 10‑year lease with a personal guarantee despite Sean having no assets
• Sean notes the risk that he could be on the hook for the lease unless he declared personal bankruptcy
Hiring an architect far beyond their needs[2:27]
• They hired an architect who had designed the Vdara hotel in Las Vegas
• Sean compares this to hiring the World Trade Center developer to build a child's backyard playset
• The architect proposed a plan that would cost about $500,000, which Sean now sees as ridiculous

Pivot to a low-cost test via a commissary kitchen

Mentor intervention that changed their trajectory[3:01]
• A mentor named John Prendergast advised them to test their concept before signing a long-term, personally guaranteed lease
• Sean and his cofounders initially didn't know how one could "test" a restaurant concept
Early "cloud kitchen" style experiment[3:23]
• They ended up operating a delivery-only restaurant from a commissary kitchen, which today would be called a cloud kitchen
• At that time there was no Uber Eats or DoorDash, so they just looked like people who couldn't afford a full restaurant
• This approach meant the business cost almost nothing to start and still produced about $20,000 profit in one or two months
Choosing to exit a "successful trap"[3:38]
• Sean felt that every day of success would lock him further into a life-sentence-like restaurant career he didn't want
• At 21, he decided it was not too late to walk away and avoid being trapped in a business that didn't fit him

Contextualizing the restaurant failure with counterexamples

Sam notes successful restaurateurs exist[4:11]
• Sam mentions Todd Graves of Raising Cane's and the founder of Jimmy John's as people for whom restaurants clearly worked out
• Sam stresses that while it was wrong for Sean, others like running restaurant chains and are successful at it

Lesson from business #1

Sean's "first business is your worst business" philosophy[4:27]
• Sean calls himself "Sean the Elder" and says lesson #1 is that your first business is your worst business, and that's okay
• He emphasizes that the most important thing was simply that he started something
• Experiencing progress in a domain he knew nothing about reduced his fear of future ventures
• He sums it up as: all success requires a start, and this was his start

Business #2: Wristband dropshipping with a 48-hour constraint

Spotting the Livestrong wristband trend

Motivation from the popularity of wristbands[4:59]
• Sean saw the yellow Livestrong bands promoted by Lance Armstrong become hugely popular
• He decided to copy the general concept by selling similar silicone wristbands online

Using constraints to force action

Reversing mistakes from the sushi venture[5:05]
• In the sushi business they spent about nine months planning and researching without action
• For the wristband project, they imposed a rule: launch a real business and earn at least one dollar of revenue from a real customer within 48 hours
Sean's view that they had been "playing dress up"[5:25]
• He felt they had been "playing house" as entrepreneurs and wanted to do the real thing
• The 48-hour time box forced them to focus only on ideas that could generate revenue immediately

Discovering Alibaba and accidental dropshipping

Learning about direct-from-factory sourcing[5:59]
• Around 2011, Sean discovered Alibaba and realized most consumer products came from Chinese factories
• He was impressed that you could talk directly to factories online and have them ship products straight to customers without buying inventory upfront
• He effectively stumbled into dropshipping, though he didn't label it as such at the time

Execution of TheFatBand.com

Website branding and product positioning[6:18]
• Their website was called TheFatBand.com and marketed "one inch silicone wristbands" with free shipping
• The site falsely claimed "as seen on TV," which Sean candidly calls a lie
Riding cultural trends with themed bands[6:21]
• They offered sample designs tied to current trends: London 2012 Olympics, "GTL" (Gym Tan Laundry from Jersey Shore), and "Bieber Fever"
• Sean admits they didn't have licenses for themes like the Olympics but used them anyway

Outcome, learning, and moral shortcuts

Early success within 48 hours[7:32]
• Within 48 hours they received two orders and generated about $750 in revenue
• Sean learned how to build a website, accept online payments, and use Alibaba in that short window
• He rates this business an A, calling it better in two days than his previous year of effort
Possible friend-subsidized order[7:52]
• Sean suspects one order came from a girl his friend Trevor was involved with, who may have bought just to reconnect with Trevor
• He still counts it as a win, saying "a dub's a dub" and "beggars can't be choosers"

Lesson from the wristband business: creativity loves constraints

Sean contrasts planning vs. action[8:22]
• He says if they'd treated it as their next big business, they would have spent months planning again
• By forcing themselves to make real revenue in 48 hours, all ideas had to fit within that constraint, which accelerated progress
Sean's critique of the "think outside the box" cliché[8:32]
• He argues that professionals create tight boxes for themselves and then "MacGyver" their way out, rather than trying to think outside any box

Business #3: Biotech venture with an Australian founder

Context: Joining a biotech effort in his early 20s

Sean's age and the founder's background[8:56]
• Sean was about 21 or 22 when he tried to start a biotech company with a man in Australia
• The founder had sold his company for about $450 million, had a non‑compete, and wanted to prove himself independently of his parents' business
Clarifying that the founder was legitimate, not a fraud[9:48]
• Sam jokingly asks if the founder was a criminal or Elizabeth Holmes type, and Sean responds that he was legit and a stand‑up guy

Why Sean thought biotech made sense for him

Using his college major as a flawed heuristic[10:26]
• Sean notes he graduated from Duke as a biology major and initially thought he should do something in bio
• He admits what you study in college means very little and that his true passion wasn't actually bio
More important factor: getting around smart people[10:48]
• Sean reflects that working with a very smart founder was actually more important than the biotech domain fit
• He frames learning from that founder as the truly valuable part of the experience

Microbe-based coal-to-gas concept

Technical idea they tried to commercialize[11:14]
• They wanted to use microbes to consume coal that was too deep and uneconomic to mine
• Sean says around 90% of the world's coal is "unmindable"
• The microbes would eat the coal and emit natural gas that could be collected without traditional mining
• He calls it a cool but unproven idea in terms of whether it could actually work at scale

How blogging and content opened the door

Connection through Sean's blog[11:23]
• The Australian founder had met Sean's dad, asked what his kids did, and later read Sean's blog
• He liked Sean's "hustle" as displayed on the blog and reached out, illustrating the power of content and building in public
• Sean notes this was an early example where a portfolio of work via content mattered more than a resume

Finding an edge in the biotech project and lessons learned

Recognizing his lack of domain experience

Initial attempt to catch up on oil and gas expertise[11:53]
• Sean quickly realized he knew nothing about the oil and gas industry compared to people with 20 years' experience
• At first he tried to catch up on that domain knowledge but found it nearly impossible to close the gap

Shifting to become valuable in a different way

Learning animation to communicate complex ideas[12:13]
• Sean and his friend Trevor learned to create animated videos explaining the biotech concepts
• They used these one‑minute videos to help the founder communicate with investors and prospects
• The founder started referring to them as "my video guys" and appreciated that they made him look cool and tech‑savvy
Framing: focus on your advantage, not your disadvantage[12:33]
• Sean distilled a lesson: instead of being the worst at what others are already great at, become the best at something they lack

Outcome and grading of the biotech stint

Financially more like a job than a startup win[13:01]
• Sean gives this business a C because the company didn't really work
• He earned about $120,000 per year, which felt more like a job than entrepreneurial upside
Condensed lesson: earn your spot at the table[12:53]
• Sean summarizes the takeaway as "earn your spot at the table" by bringing unique value, not just credentials

Business cluster: attempts to build the next billion-dollar app (Monkey Inferno era)

Overview of multiple app attempts

Sean's period of chasing billion-dollar social apps[13:01]
• He went through a phase where he tried to build roughly a dozen different apps aiming to be "the next billion‑dollar app"
• These projects included social audio, beer check-ins, and messaging products

Clubhouse-style social audio app (Blab)

Growth to 4 million users but stalled[13:09]
• Sean describes a Clubhouse-style app where people hung out in rooms and talked all night
• The app reached 4 million users, which he notes is big, but they could not grow beyond that
• He explains that social apps generally need around 100 million users, so they were playing a game with very high difficulty
Martin Shkreli as a notable user[13:27]
• Sam recalls this was when Martin Shkreli was on trial; Shkreli did a live Blab from the courthouse after pleading the fifth there
• They considered his unscripted commentary "incredible content" and part of the app's cultural moment
• Sam associates that time with the early days of what he calls incel culture and jokingly ties it to Sean's legacy

Other app attempts: beer check-ins and viral messenger

Beer app disconnected from Sean's interests[14:11]
• Sean built a craft beer check‑in app despite not caring about craft beer himself
• He now sees this as a mistake because it didn't scratch his own itch
Bebo Messenger: viral but no retention[14:31]
• They launched Bebo Messenger, which reached #3 in the worldwide app charts, above Facebook at one point
• The app was extremely viral, gathering about a million users in the first week
• However, a month later user count had dropped to around 10,000, showing almost no retention

Economic outcome of the app-building phase

Large burn of investor capital and tough odds[14:52]
• Sean grades the overall app venture a B but notes they lost about $8 million of investor capital
• He estimates they burned roughly $1.5-2 million per year over four or five years
• All of this was done under the umbrella of Monkey Inferno, the studio structure backing their experiments
Psychological impact of chasing hits[15:35]
• Sean says he felt like he was running around with a bottle trying to catch lightning
• He later resolved to stop trying to create the next Twitter/YouTube/Facebook and instead seek more straightforward businesses

Upside of the app years: network and learning

Exposure to top Silicon Valley founders[15:29]
• Sam notes the period was magical because Sean met many notable people in Silicon Valley
• He mentions the Calm app founders, along with people like Moyes and Ryan Hoover, as frequent visitors to their office
• Sean agrees it was an opportunity to meet amazing people and learn a lot despite the financial losses

Strategic lesson: treating his 20s as a learning adventure and equity journey at Monkey Inferno

Framing the job as 20 years of experience in four

Using his 20s for learning over earning[15:52]
• Sean asked where he could get 20 years of experience in the next four and chose Monkey Inferno as that vehicle
• He consciously prioritized adventure and learning rather than maximizing salary in that phase

Equity, mindset, and later rewards

Choosing not to know his initial ownership percentage[16:39]
• When told his shares were worth around $40,000 per year, he stopped the founder from saying what percentage that represented
• Sean wanted to behave as if he owned 100% of the company to fully commit, regardless of the actual slice
How his equity stake grew over time[17:10]
• He later learned he initially had about 0.4% ownership
• This was increased to 10%, and eventually he owned around 20% of the entity
• He notes that due to the eventual sale structure, that 20% did not end up mattering as much financially as one might expect
Lesson: focus on value created, not constant negotiating[17:02]
• Aside from one ask, he did not repeatedly push for more equity, instead focusing on doing great work
• He believes that choosing the right people to work with means they will reward you based on value you create, without you having to constantly ask

Final pre-success business: high school Fortnite esports league and exit to Twitch

Spotting the Fortnite wave and youth esports opportunity

Borrowing the youth sports model for games[17:47]
• When Fortnite became popular, Sean and his team looked for a way to ride that wave
• They compared Fortnite participation to youth sports like Little League baseball and youth soccer
• Sean notes that more people play Fortnite than basketball, which he found striking
• They wondered why there wasn't a league structure for teens to join, compete, and be live-streamed, similar to youth sports

Execution and acquisition

Building a large high school Fortnite league[18:14]
• They created what Sean calls the largest high school Fortnite league in the country
Sale to Twitch and personal milestone[18:16]
• The company was acquired by Twitch, marking Sean's first major financial success
• Around age 30, he crossed the million‑dollar mark, made a few million dollars, and felt the prior 10 years of struggle were worth it

Near-miss job applications and career forks (Stripe, Uber, etc.)

Sam reflecting that Sean had many near-hits

Sam points out that Sean had numerous interesting near-misses such as Stripe[18:32]
• He recalls Sean applying for various roles when one startup faltered and was later acqui-hired

Companies Sean applied to when a startup wasn't working

Applications to hot tech companies of the time[19:00]
• Sean applied to roles at Uber, Google, Facebook, ZeroCater, and EasyCater, among others
• He got an interview at Google, no response from Facebook, and considered roles like "Uber launcher" going city to city
• Sam says Sean would have crushed it as an Uber city launcher and calls Uber's failure to hire him a miss on their part

Rejected at Vungle but gained a close friend

Interview experience at Vungle[19:26]
• Sean applied at Vungle where his future friend Jack Smith was a founder, but he was not hired
• He recalls Jack's cofounder Zain asking him to go around the office and convince everyone they should hire him, which he found demeaning
• He did the task but still did not get the job; they later became friends anyway

Monkey Inferno interview: demonstrating "hustle" at a mall

Questioned about what he would actually do at Monkey Inferno[20:02]
• Monkey Inferno leaders liked Sean but didn't know what he would tangibly do since he wasn't an engineer or designer
• They repeatedly referred to him as a "hustler" and asked him to demonstrate that hustle immediately
Going to the mall to get real user feedback[20:50]
• Sean suggested he would go to the nearby mall and gather customer feedback for an event-planning app they were working on
• The CTO, Paul Wheaton, accompanied him to observe
• Sean cold-approached strangers, initially trying a generic pitch about online invites, which failed
• He then changed tactics and told people he was on a job interview and needed their help to get hired, which yielded much better cooperation

Emotional difficulty of applying for jobs after trying to be an entrepreneur

Sam describes the shame entrepreneurs can feel when applying for jobs[22:30]
• Sam notes that applying for jobs after betting your identity on being a founder feels mortifying
• He emphasizes that many entrepreneurs have to do this at some point and that it feels like adding another failure to the list

The Stripe near-miss and potential lost upside

Applying to Stripe early[22:30]
• Sean applied to only one other job before Monkey Inferno: a role at Stripe, which he thought might be a good startup
• At the time Stripe was valued at roughly $100 million or less; Sean contrasts this with its later ~$100 billion valuation
Strong referral that led to overconfidence[23:29]
• His mentor from the sushi days, John Prendergast, strongly recommended him to the hiring manager
• Sean recalls thinking the intro made the job a "layup," which led to a complacent attitude
Bombing the interview and failing the "sell me this pen" test[23:59]
• Sean says he bombed the interview and, when given a "sell me this pen" exercise, he failed to sell it effectively
• He describes being so traumatized he never replayed the exercise in his head afterward, unlike his usual habit of analyzing mistakes
• He later calculated that an entry-level sales-type role at Stripe at that time could have eventually been worth around $20 million if held

From a decade of failures to a streak of successes

Emotional reality of ten years of failing

Sam highlights how unfun it feels in real time[25:01]
• Sam notes they summarized 10 years in under an hour and laughed, but emphasizes it is not funny while you're living it
• He points out constant comparison to friends who seem to be having an easier time, which breeds envy
Perception of progress as slow then sudden[25:03]
• Sam compares it to fitness: feeling no change for weeks, then suddenly noticing your body feels different after enough time
• He describes progress as months or years of hard work followed by an overnight-feeling shift where growth becomes obvious

Sean's track record: 12 failures then 5-for-5 wins

Quantifying early failures[26:04]
• Sean estimates he tried about 12 different failed companies in those 10 years
Recent streak of success and scale[27:01]
• At age 37, in the seven years since, he says he has gone roughly 5‑for‑5 with businesses that worked right away
• He estimates the portfolio of companies where he owns a majority or large stake is around $75 million in revenue and "probably close to 100 million"
• He compares the feeling now to driving a familiar route where you know most potholes to avoid, even though you still hit some

Why his hit rate improved: project selection, action, and learning from others

Project selection: avoiding moonshots

Early choices: extremely hard, low-odds games[27:04]
• He notes he previously chose extremely difficult projects: restaurants, innovative biotech science projects, and building the next hit social apps
• Such ideas are "one in a million" and hard even if you execute well; he was also inexperienced at execution
Later choices: straightforward, higher-probability businesses[27:38]
• In recent years he has chosen more straightforward businesses that he understands and that mainly require solid execution
• Examples he mentions include an e‑commerce company, a services business, and an overseas staffing business called somewhere.com
• He was already hiring people overseas for his own companies, so buying into a staffing business there felt like a no‑brainer and less risky

More action, less planning

Recognizing when research stops adding value[28:08]
• Sean explains that action produces information, whereas over‑planning delays that feedback
• He contrasts the nine months of pre‑launch planning for the sushi restaurant with his later bias toward quickly confronting business reality
Example: selling Hampton memberships by hand[28:42]
• Sam recalls when Sean started Hampton, he filled his calendar with 20‑minute back‑to‑back calls personally selling to founders
• Sean used those calls to test whether people wanted the product and which pitch generated enthusiastic yeses versus polite responses

Surrounding yourself with smart people and "success leaves clues"

Observing what works around you[29:08]
• Sean says a third factor was paying attention to what worked for smart people he was around, since success leaves clues
• His time in Silicon Valley and Monkey Inferno gave him many examples of strategies and models that he later adopted

Shift in ambitions: from serial tech founder to creative projects and content

What Sean expected at 30 vs. what happened

Original plan after the Twitch earn-out[30:17]
• After selling to Twitch, Sean expected to finish his earn‑out, then start another company aiming for a $100M or $1B outcome
• He admits he still didn't really understand what to do, but that was his mental model
Constraints that forced him into non-tech startups[31:19]
• Because he was earning out his deal at Twitch, starting another tech company would have looked competitive or inappropriate
• This forced him to pursue things that looked non‑competitive, pushing him out of his usual comfort zone of tech startups and venture capital

Starting the podcast and other non-tech businesses

Launching the podcast as a side project[30:23]
• He started this podcast for fun, not as a main business
• The podcast unexpectedly became a strong business and opened doors to many other opportunities
Learning other business models via podcast guests[32:04]
• Talking to diverse guests taught Sean about many types of businesses beyond high‑risk tech startups
• He realized there were ways to build businesses that didn't rely on extreme luck or hyper‑competition, but instead on doing the obvious well
Starting an e-commerce brand under the radar[32:24]
• Sean also started an e‑commerce brand, partly because it wouldn't be seen as competitive with Twitch
• He describes it as creating a brand selling physical products, and notes he hasn't fully revealed it publicly yet but plans to in the future

Stated future: creative projects as primary focus

Vision for his 40s[32:52]
• Looking ahead to about age 47, Sean imagines working primarily on creative projects: writing books, making movies, and creating content
• He believes he will be "all in" as a creative person, with business becoming secondary
Timing of the shift to creativity-first[33:22]
• Sean says that shift is already happening and has been his focus in the past year

Is Sean done starting businesses?

His current stance on starting new companies[33:47]
• Sean says he thinks he is done starting businesses
• He qualifies that unless something "slaps" him in the face, he is not looking for new businesses to start, after 15 years of constantly seeking them
Reasons: happiness and relative strengths[34:23]
• He notes that he feels happier and more confident now than in the past when focusing on business for its own sake
• Sean believes he is a B‑plus entrepreneur but an A‑plus content creator, so he wants to lean into his highest leverage skill
• He also points out that content now can be an incredible way to make money on its own, without needing a separate company on the side

Re-evaluating money, defining "enough," and the "last dollar" framework

Sam's observation of Sean sounding happier and more grounded

Sam hears more confidence and happiness now[41:05]
• Sam says Sean sounds more confident and happy discussing creativity and less business-centric goals than in the past

Explaining the "last dollar" concept

Questioning vague money goals like "rich" or "financially free"[41:59]
• Sean criticizes how people vaguely say they want to be rich, wealthy, or financially free without defining those terms
• He encourages specifying what you're not currently free to do and whether you might already be able to do many of those things
Sam's framework for defining "rich"[42:21]
• Sam defines being rich in two ways: being able to safely spend about 3% of your liquid net worth annually, and having passive income that fully covers your lifestyle

Sean's personal numbers and the "last dollar" threshold

Choosing a hypothetical high burn rate[42:41]
• Sean picked a personal burn rate of $500,000 per year as a benchmark, even though at the time he was spending about five times less
• He based this on talking to people about their spending, living in California, and wanting to do things like Disneyland VIP experiences
Passive earnings exceeding active burn[43:26]
• He defined freedom as having passive income or passive gains from investments exceed his active yearly burn
• He then added a safety factor for cushion and larger swings and derived a number he considered "the last dollar" he ever needed to make

Example of his brother-in-law who kept grinding past enough

Observing someone who had already earned his last dollar[43:42]
• Sean tells a story about his brother-in-law, Sanjeev Chopra, a real estate entrepreneur in a large Vegas house, who still works extremely hard
• Sanjeev talked about wanting to buy the Raiders and to leave each of his kids around $20 million
• Sean argued his kids do not need $20 million at 21 and that too much money could harm their entrepreneurial paths
Good hours after bad dollars[45:04]
• Sean told Sanjeev he had already earned the last dollar he and his kids would spend, and that further money chasing was trading good hours for bad dollars
• He now uses that phrase to check whether he is sacrificing valuable time and energy for money that adds no real utility

Balancing ideals vs. reality

Admitting he still has money-related urges[45:30]
• Sean clarifies that he is not a monk; he still invests and occasionally feels urges to make more money
• However, he has set a rule that if he personally builds something, the main criterion cannot be its money-making potential, but whether it is fun, interesting, and challenging

First mountain vs. second mountain and rethinking ambition

Sam's observation of Sean's earlier "need to be the man" phase

Comparing Silicon Valley years to Hollywood auditions[45:50]
• Sam says their time in Silicon Valley was like going to Hollywood to see who would get a role, all trying to be "the man"
Sam contrasts money treadmill vs. second mountain[46:13]
• He describes a common pattern: first chasing pay, security, and acceptance, then, after some success, wondering "what else is there"
• In that second phase, people often get into beauty, art, ideas, and more intrinsic motivations

Sean's certainty about advice for 20s and long time horizons

Advice: prioritize people and interesting work in your 20s[49:10]
• Sean says that in your 20s, if you're smart and ambitious, you should prioritize being around the smartest, most ambitious people you enjoy
• He suggests choosing opportunities that sound more interesting over those that sound most likely to succeed, and valuing learning over immediate earnings
Advice: it's okay if it takes 10 years to get rich once[48:50]
• Sean believes it's fine if it takes 10 years to get rich, as you only have to get rich once
• He acknowledges he wished his success had come earlier and that 10 years of failure wasn't fun, but sees getting rich at 30 as a great outcome
• He argues that with a 10‑year commitment to iterating and learning, you can shift your odds from 10% to 80-90% success

Recognizing non-universal parts of his path

Acknowledging different people genuinely want different things[50:38]
• Sean says some people truly want to be titans, own sports teams, and keep playing the money game, and that may be what makes them happiest
• For him, continuing down that path felt like ordering a burger with pickles he didn't even like; he had adopted goals off the shelf
His preferred life: creative chapters and varied pursuits[50:31]
• He imagines a career as a series of 5-7 year creative arcs: doing stand‑up, making a TV show, writing a book, and other creative challenges
• He values the idea of looking back at a resume full of varied "dope stuff" more than extra financial zeros

Sam's response: personal need for this message

Sam feels mentored by Sean's shift[51:09]
• Sam admits he compares himself to others more than Sean does and is deep in the more-more-more phase
• He calls the second half of the episode one of Sean's best messages of the year for people who already make substantial income
• Sam frames Sean's current stance as a kind of "uncle" wisdom about knowing when you have enough and pursuing happiness over more wealth

First mountain vs. second mountain across ages and attitudes

Not the right message for hungry 20-somethings

Sean acknowledges younger entrepreneurs will reject this advice[52:19]
• He notes that a 24‑year‑old hearing this will likely think Sean is an idiot and insist they first need to get rich
• He and Sam agree that for first-mountain climbers, the message is premature and they may need to experience the journey themselves

Skepticism about prematurely "enlightened" young people

Annoyance at skipping the dumb phase[53:23]
• Sean says young people who talk like wise Yodas about transcending success and status without having experienced them annoy him
• He believes you cannot be smart before you are stupid and that there is an order to how life experience works

Light segment: Life Happens - Halloween, parenting, and traditions

Sam's belief that Sean is great at Halloween

Starting a casual life segment called "Life Happens"[53:55]
• Sam proposes a quick segment where they talk about everyday life, beginning with Halloween

Sam's 2023 Halloween: indoor trick-or-treating in NYC

Trick-or-treating in a high-rise[54:33]
• Sam describes having a two‑year‑old and a three‑week‑old and trick‑or‑treating in his mother‑in‑law's large New York apartment building
• The building has around 400 units, making indoor trick‑or‑treating extremely efficient and comfortable
Sam's costume and family theme[54:48]
• Sam wore overalls with no shirt, cowboy boots, and a cowboy hat; he notes he already owned these clothes and did not buy a costume
• His daughter dressed as a mermaid and he emphasizes how great the experience looked

Sam's Halloween philosophy and future group costumes

Halloween is about looking cute, not realistic[55:15]
• Sam says his Halloween framework is that it's about looking cute rather than ultra‑realistic
• He remembers someone dressing as a realistic bushel of grapes with balloons and having a miserable time despite the cleverness
Plans for themed family costumes[55:41]
• Sam and his wife plan to do group costumes in the future, such as his wife as Slash and him as Axl Rose, with their kids as little rock stars

Sean's 2023 Halloween: astronaut costumes and a near-miss

Astronaut theme after weaker past costumes[55:51]
• Sean says this year they dressed as astronauts, which was the first good year in a while
• In prior years, his wife's matching themes left him in roles like Kristoff or Olaf from Frozen, which he didn't enjoy
Dodged bullet: almost dressing as a fireman[56:37]
• Sean considered dressing as a semi‑sexy fireman because his kid loves fire trucks
• He is glad he didn't, because they bumped into his kid's soccer friends whose dads are an actual fireman and a police officer
• He says it would have been the "biggest L" to meet a real fireman while dressed as a goofy fireman

Sam's view on parents who skip costumes and Sean's wife's holiday efforts

Sam criticizes parents who don't dress up[57:33]
• Sam jokes that even if someone is a cop or fireman, not dressing up for Halloween as a parent is lame
Sean's wife creates elaborate holiday baskets[58:03]
• Sam mentions seeing a photo of an elaborate Halloween gift basket Sean's wife made for their kids
• Sean says his wife is a great mom who pulls all‑nighters doing arts and crafts to create magical holiday moments
• He notes he didn't grow up with that kind of holiday emphasis, which partly explains why he doesn't naturally care as much as she does
• Their children are now old enough to understand and anticipate these traditions and get excited about them

Elf on the Shelf as "Hell Month"

Sean's wife entering Elf on the Shelf season[59:01]
• Sean says they are about to enter Elf on the Shelf season, which he describes as his wife's version of Navy SEALs "Hell Week" extended to a month
Sam's intention to avoid Elf on the Shelf[59:26]
• Sam vows never to do Elf on the Shelf, objecting to the idea of a surveillance-style toy always watching the children
• They joke about rebranding Elf on the Shelf with references to Palantir, Peter Thiel, and being contrarian instead of naughty or nice

Lessons Learned

Actionable insights and wisdom you can apply to your business, career, and personal life.

1

Your first business will likely be your worst, but simply starting-even with the wrong idea and lots of mistakes-builds the confidence, skills, and momentum you need for later wins.

Reflection Questions:

  • • What small, imperfect project could I start in the next 30 days just to gain real-world experience instead of more theory?
  • • How have I been using fear of failure or inexperience as an excuse to delay my first or next attempt?
  • • Which past "failed" effort actually gave me skills or relationships I can leverage more deliberately now?
2

Deliberate constraints, like a tight deadline or limited budget, force you to stop overplanning and start acting, which quickly reveals what works and what doesn't.

Reflection Questions:

  • • Where in my current work am I stuck in research or planning that a hard deadline could snap me out of?
  • • How might imposing a 48-hour or one-week constraint on launching a test change the way I design my next initiative?
  • • What is one area of my life or business where I could intentionally reduce options or resources to spark creativity instead of waiting for perfect conditions?
3

Instead of trying to catch up to others on their strengths, find a way to be the best in the room at something complementary that the group actually needs.

Reflection Questions:

  • • In my current team or industry, what valuable skill or capability is clearly missing that I could realistically become great at?
  • • How could I shift my focus from fixing my weakest areas to doubling down on strengths that others around me don't have?
  • • Where am I currently competing head-on with people who have a 10-20 year head start, and what alternative niche role could I carve out instead?
4

Project selection matters as much as execution: repeatedly choosing moonshot, one-in-a-million ideas is a recipe for burnout, while straightforward, understandable businesses drastically improve your hit rate.

Reflection Questions:

  • • Looking at my current and planned projects, which ones are true moonshots and which are straightforward, high-probability bets?
  • • How would my portfolio of efforts change if I required that I deeply understand the mechanics before committing serious time and money?
  • • What is one overly ambitious, low-odds project I should pause or kill, and what is one simpler, higher-odds opportunity I could replace it with?
5

Having a clear personal definition of "enough"-your effective last dollar-lets you stop trading good hours for bad dollars and start choosing work for fun, craft, and meaning rather than for more accumulation.

Reflection Questions:

  • • If I calculated a realistic annual lifestyle burn rate and the passive income needed to cover it, what number would actually let me relax about money?
  • • In what ways am I currently chasing more income or status with little or no real impact on my day-to-day quality of life?
  • • What would I start, stop, or change in the next year if I treated myself as already having earned the last dollar I truly need?
6

Treat long stretches of apparent stagnation as part of the process: with a decade-long horizon, persistent learning and iteration dramatically increase your odds of eventual success, even if it feels miserable at times.

Reflection Questions:

  • • Where am I expecting breakthrough results on an unrealistically short timeline, and how might a 5-10 year frame change my expectations?
  • • How could I redesign my feedback loops so that I notice and record small gains, instead of concluding that "nothing is working"?
  • • What specific practice or project am I willing to commit to iterating on for at least the next three years, regardless of short-term results?

Episode Summary - Notes by Morgan

How fortnite made me a millionaire
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