Impact entrepreneur Mercedes Bidart explains how informal entrepreneurs across Latin America are highly trusted within their communities yet are excluded from formal banking because they lack conventional financial records. She describes an AI-driven approach that transforms alternative data from phones, telecom records, videos, and social media into financial identities and risk scores, enabling micro-business owners to access fair, tailored credit instead of relying on violent, predatory lenders. Over three years, these models have reached market-level accuracy and helped tens of thousands of entrepreneurs gain access to formal loans, illustrating how AI can make finance more inclusive when designed intentionally.